agency → DZN.                                      year → 2017                                 work → website

A new site layout for Potentia and it's
5 truths about the builders' market.












→ Not a photo gallery. 

The challenge of sharing the thoughts of a building brand is to value their  work that distinguishes itself from the architect's work. What if we tell the public how Potentia works? Tell the difference between them and your competitors. From there came a value that conveys the essence of the brand: the Truth.












→ The truth is raw

The truth is raw, is solid because it is and does not need anything to sustain. To represent the solidity, regardless of the current moment of the company, the use of only one typography.  Without the need for other artifacts, the typography composes the structure of the site and at the same time leaves the content to be protagonist.











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Potentia
42
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Owner

Potentia

Website layout to Potentia, a constructors company spreading truth all over their work.

42
763
3
Published: