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    About

    I was lucky enough to help concept, create and launch the iconic "Computer is Personal Again" campaign during a stint at GSP. As we played with s… Read More
    I was lucky enough to help concept, create and launch the iconic "Computer is Personal Again" campaign during a stint at GSP. As we played with style of animation reminiscent of Saul Bass, we tried to take a peak inside the relationship between people and their computers. Read Less
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Where "The Computer is Personal Again"  began.
The launch of The Computer is Personal Again campaign was an event for the PC side of the world, with this anthem spot being simultaneously run on every major network and cable channel across the US and across Europe.

I was fortunate to be part of a small team that helped secure this $300 million global piece of business at Goodby, Silversteing & Partners, and then to help in the launch and development of this landmark body of work.