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    About

    To capture the relationship between internet users and MSN, we created the MSN Butterfly. Friend. Confidant. Advisor. Co-consirator. Oracle of al… Read More
    To capture the relationship between internet users and MSN, we created the MSN Butterfly. Friend. Confidant. Advisor. Co-consirator. Oracle of all things good on the web. Read Less
    Published:
Can people really have a relationship with a web portal like MSN?   Well, we knew that it was not only possible for MSN users but was, in fact, already in full bloom.

The brief: Give us three or maybe four big spots to sell just a few parts of our sprawling service. The beyond: How about making 20 small spots that can sell them all? And let's use a whole bunch of Butterflies to make a wild mix of business units feel like one.