It may seem hard to remember, but only a few years ago Microsoft hadn’t even begun to focus on the consumer. It was still all business.This campaign was one of the first to change that, and was designed to lead a fully-integrated effort including digital, experiential, promotional branding efforts.
The brief: Help Windows reclaim ground–lost to Apple–among creative users. The beyond: We embraced the creative spirit within ALL users by looking at the small beginnings of big ideas. The campaign was a global success which, oddly enough, Apple later followed with their own “Start Something” campaign.