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    About

    A series of eight stories about the creativity and passion you can unleash with Windows. Re-written, re-cast and re-shot in English, French, Dutc… Read More
    A series of eight stories about the creativity and passion you can unleash with Windows. Re-written, re-cast and re-shot in English, French, Dutch, Spanish, Italian, British English, Indian English, HIndi, Japanese and Chinese, this campaign helped Microsoft see their global advertising in a new and much more personal way. Read Less
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It may seem hard to remember, but only a few years ago Microsoft hadn’t even begun to focus on the consumer. It was still all business.This campaign was one of the first to change that, and was designed to lead a fully-integrated effort including digital, experiential, promotional branding efforts.

The brief: Help Windows reclaim ground–lost to Apple–among creative users. The beyond: We embraced the creative spirit within ALL users by looking at the small beginnings of big ideas. The campaign was a global success which, oddly enough, Apple later followed with their own “Start Something” campaign.