When Lenovo launched their “For Those Who Do” campaign, they intended to position their computers as the ultimate tools for makers. But they needed a way to prove their promise was more than just talk. Anthem beat our four other agencies, including Saatchi NY, in a shoot out of ideas.
The brief: Introduce millennials in emerging markets to Lenovo through a promo on social networks. The beyond: We created a social platform that soon became the network, giving young "doers" all the resources and connections they needed to turn their ideas into action.