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    I spearheaded this Lenovo project– creating, designing and building a complete social network dedicated to turning ideas into action– with the sm… Read More
    I spearheaded this Lenovo project– creating, designing and building a complete social network dedicated to turning ideas into action– with the small but might crew at Anthem San Francisco. Read Less
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When Lenovo launched their “For Those Who Do” campaign, they intended to position their computers as the ultimate tools for makers. But they needed a way to prove their promise was more than just talk. Anthem beat our four other agencies, including Saatchi NY, in a shoot out of ideas.

The brief: Introduce millennials in emerging markets to Lenovo through a promo on social networks. The beyond: We created a social platform that soon became the network, giving young "doers" all the resources and connections they needed to turn their ideas into action.