YCN Awards - Orchard Pig Brief 

This 2016/17 YCN awards brief enabled me to develop a campaign for craft cider brand, Orchard Pig named #THINKPIG, the concept was inspired by the names of existing Orchard Pig Ciders, and involved personifying them as characters that their target audience can relate to, for example ‘The Reveller’ and ‘The Maverick’. I designed cider bottles and coasters that would go alongside a social media and hash-tag campaign that encouraged the audience to share their stories of how they can relate to these characters.