'Dhathri – The Real Ayurveda', a well-established brand from Kerala, famous for its ayurvedic products for hair care is expanding nationally. Padath Infotainment was responsible for the makeover needed in order to please the national and international audience. Branding Dhathri as “The Real Ayurveda” was the first drastic change brought to the brand. We gave them another brand statement - “The Way of Life“ - that promoted living the right way with Dhathri products. This was done maintaining the key elements which are part of Dhathri’s healing methodology. Dhathri has a set of 40+ products which fit comfortably into a person’s daily life.
Due to the massive boost on online media platforms, concrete online reputation management was crucial for Dhathri. We undertook this task along with the tasks of promoting products and services through online mediums. Celebrating yoga day in association with Southern Railways kicked of a social campaign for Dhathri. A set by set revamp of the Dhathri website was completed - starting from ABS clinic to its online cart and order management system.