Personal brand
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It is a really difficult task for a designer to create his own identity, that image that will represent you as a professional in front of people. Often, the problem is focused on the large number of concepts that compete for their protagonism within the design while on other more common occasions, focuses on the arduous task of getting one that will finish defining.
In my particular case, I opted for a simple image, loaded with a certain degree of abstraction, that seeks to convey flexibility, while showing my own personality as a graphic designer. I have always been attracted to the work with a lot of conceptual percentage in its construction, and that was the path I decided to take.
In my particular case, I opted for a simple image, loaded with a certain degree of abstraction, that seeks to convey flexibility, while showing my own personality as a graphic designer. I have always been attracted to the work with a lot of conceptual percentage in its construction, and that was the path I decided to take.
In this opportunity I made a refresh of my own brand which I did in 2017, this was my first logo and I still appreciate it so much, that is the reason why I designed this new version, more functional and more adaptable to a wider variety of formats. My objective is to convey the best image as a professional designer, but with my old branding that wasn't possible. I'm really happy with this result, and I'm definitely sure the essence is still in there.
The chosen colors are a mirror of my own vision, of how I feel each of the tasks that I carry out as a visual communicator, being the main tone that has most affinity with me from the point of view of my personal interests. On the other hand, the typography and the variations of this one will express speed, dynamism, and modernity, those are attributes that I want my clients to see on me when considering my work.
The chosen colors are a mirror of my own vision, of how I feel each of the tasks that I carry out as a visual communicator, being the main tone that has most affinity with me from the point of view of my personal interests. On the other hand, the typography and the variations of this one will express speed, dynamism, and modernity, those are attributes that I want my clients to see on me when considering my work.
