Belo Horizonte, MG, Brazil — June 6, 2017. Branding, Graphic Design, Iconography.
Fazer is a consulting and advisory company specialized in social services founded by Rosangela Gomes. She works coaching local and multinational corporations by raising awareness and providing solutions from socio-cultural to environmental dimensions. Besides working in consulting, in her spare time, Rosangela also dedicates herself to arts and crafts, and she needed a visual identity that would work for both her ways. Therefore, the project required works on typography and symbol whether used together or separated. The primary meaning was summed up from the Problem Tree used in project management processes in which may be adapted to usage in her arts and crafts solution techniques.