222 Rajpur, Dehradun by Max Estates
Max Estates is a newly launched real estate arm of Max Group. Their first project ‘222 Rajpur’ is a premier residential community that offers a soulful retreat on the most exclusive location in Dehradun, abutting the Malsi Reserve Forest and panoramic views of the Mussoorie Hills.
Inspired by European modernism, the architecture facilitates seamless use of space, natural light and scenery. To reflect these characteristics, we wanted the collaterals to be understated. We used craft paper that lends earthiness, paired with minimal copper foiling to add just the right amount of luxury.
Hand-drawn sketches were placed alongside actual renders on translucent paper, to showcase how the architect's vision of the project was translated into reality.
The process of buying a property is often confusing and mundane. So we also designed marketing collaterals including application forms and folders that are not just visually appealing but functional as well.
Application Forms – Functional, not boring