GEMMA is the brainchild of Ori Meiri and Amit Dangour.
Working in the diamond industry across the world, these two young entrepreneurs based in Israel wanted to create a business that reflected their passion for creating jewelry with the intention of bringing it to their customers at affordable prices.
Mainly specializing in wedding jewelry, it was important to them to have an approachable, youthful brand that was also cost effective for their prospective clients.
When deciding on a logo, they aimed to have something simple and clean. They were inspired to use the letters of their names, so that it would form the shape of a ring.