CHA BEI
Brand identity design for the new lifestyle café in a Macanese casino mall
The task was to bring a new lifestyle café concept to the mall, where guests would be able to dine any time in lounge-like settings and replenish after a day of entertainment. 
Cha Bei, a phonetic spelling of ‘tea cup’ in Chinese, because it combined the best of Macau’s cross cultural identity and would appeal to both local and visiting customers. As tea history has been rooted in China for centuries, the logo mark and icon drew inspiration from antique screen windows which formed a linear grid for Cha Bei’s graphic patterning system. The patterns, seen across the food and beverage packaging in whimsical colour tones, add a visual pop to the dainty interiors.
CREDIT
Photography: Tim Ho
Illustration: Henn Kim
Copywriting: Emily Wordsworth