OLD MUTUAL COMMUNICATION REVAMP
Tasked with revamping and revitalising Old Mutual's Foundation Market communication, we created
a range of brochures, sales kits and web tools that were fresh, engaging, simple to understand and tailor-made for their lower-income target market.
Using infographics, bold imagery and short bullet-point sentences, every element helped unify the brand and “demystify” complex financial products and change the way the market looked at Old Mutual.
