Founded 2001 in upstate New York, Hudson Whiskey is the first distillery to establish itself in the state since prohibition. Already amassing a number of prestigious awards for their micro-distilled spirits, their brand awareness and social marketing capability needed a major boost. 

There are a few traits that make Hudson unique. First, each iconic bottle is hand numbered showing the maturity date and mico-batch group. Second, and most important, a patented process of enhancing the aging process was invented to agitate the oak barrels with low-frequency music (Sonic Aging) that helps give each batch it's unique flavor.

To showcase the personality and craftsmanship that goes into every iconic bottle of Hudson Whiskey, a campaign was developed centered on our tastes in music and how it defines the uniqueness in all of us.