Driving this project was a reconnection with touch and the hand. Business cards are handed to their recipient but they are also tactile, personal invitations of connection.
In considering the identity, a playful jab at the continual mispronunciation of my name was taken — highlighting the ‘a’ as the problem-source and combining the ‘n’s for their written nuisance. The identity is authentic and textural, expressing my genuine and direct approach.
