SCiQ Android Application UI
Challenge: How do you make highly technical information engaging and attractive to consumers? How do you provide preventative care information about skin-care to the consumers when they need it most?
Outcome: An attractive and simple user-interface for the SCiQ application, a brand direction, and some identity development to support Skinalytics’s goal of empowering and welcoming skin care conscious individuals into their community.
Project Scope: Strategy, UX Research, UI Design
Role: Design Team Co-Lead, Brand Strategy Lead, UI Designer, UX researcher
Starting with Brand: We came across Michele and Irene in their mission to revamp the skincare industry with high-tech solutions to help analyse data and inform consumers of potential risks of using any one product. We started out with a discovery session to define the brand attributes to understand the company while also gathering information about their user base. This process allowed the team to gain a deeper understanding of the company, the owners, and the user base.
Creating the UI: In order to best understand how Michele and Irene wanted Skinalytics to appear to their users, we developed moodboards to cast a wide net to understand the expected look and feel of the application. The moodboards paved the way for better refined stylescapes that ultimately defined the visual identity of the application and specific components of the UI. Below is one of the stylescapes that we presented to Michele and Irene.
Note about images used in the Stylescape: My team did not create them, they belong to their rightful owners. We did not use these images commercially, they are only meant to be used in the moodboard.
UX Research: When the project started, we were handed a partially built application that offered a diverse but unfocused set of features. With the developed personas, we walked through the application to curate a more focused set of features that met their needs and tailored an interactive experience that matched the needs of the personas from our discovery session. Throughout our research phase, we developed paper-prototypes along with Sketch wireframes to test the application flow on Invision.
Putting it all together: After working through UX research and the UI portion of the the brand's identity, we were able to put together all of our findings into one cohesive application that matches the needs of the SCiQ audience to meet the brand and business goals along the way.
Tools: Sketch and Invision
Personal Takeaways: Promoting a more open dialogue of my team members individual goals while maintaining a strict timeline and focus on value added to company we're working with.
