Simply Charmed Art Direction + Website Redesign
Simply Charmed is an online e-commerce shop, based in the Northwest Suburbs of Chicago, that sells hand-made wine charms. For the first few years, the company had been making most of their sales through selling on Amazon and Etsy, while also having an e-commerce website. As the company started to grow on a larger scale, they had first approached me to help them establish a creative strategy for the future of the company and make some major improvements. The first thing they wanted me to help them with was producing brand new photography for all of their products and art direction. Next, they wanted to re-design their current non-functioning e-commerce shop, so that they could have more selling freedom, compared to Amazon’s restrictions, which was the main source of their revenue. The brand new website was created from scratch, on the Shopify platform, with a custom design, blog, and other new pages and features. My creative strategy, art direction, creative direction, graphic design, web design, and web development skills were all implemented into this project.
Website Header Graphic
Product Gallery Page
Product Testing Application Page