_This year I start and finish a master in Art Direction, and this is the very first project I've done. The challenge was create a visual for the hottest ketchup branded by Heinz. So I came up with the idea that the concession of something spicy is an engaging experience which can bring us to Hell. Here we go! Heinz's pepper became Dante's Inferno and circle after circle pushes us through a sinful tasty spiral.
But this experience is not for everyone, so I decided to transform the visual also in a gameboard for test the courage of all who wants to try Heinz
...just for make every barbeque safe_
_Thanks for watching_