Long-time partners, Microsoft and Ayzenberg invited us to help launch the most powerful console to hit the gaming market, the Xbox One X. Blind created the 4k world premiere film that opened the Xbox E3 2017 Briefing.
The Challenge: “What Does a True 4k Gaming Experience Look Like?”
To show what a true 4k gaming experience looks and feels like, we brainstormed various ideas around high-fidelity imagery and unique ways to bring them on. One concept resonated above all: "Pixel Threading."