The Good’s and the Bad’s of Link Building
In order to get better rank for our website, we need traffic that comes through links. However, there is a lot of confusion over what makes a link good or bad. If you know the difference, it would be pretty easy to make some smart decisions which are definitely going to benefit you in the future. However, if you are not paying much attention to the quality of links, you may end getting a penalty slapped on you by Google.
So, you need to have good understanding about the links that can positively influence the ranking of your website. For this purpose, you also need to have an understanding of Google’s Webmaster Guidelines.
Here, it would be worth discussing the types of links that can be good for your SEO campaign and also the ones that are not only the waste of time but can also push your website to the bottom of Google rankings. Furthermore, it is also worth mentioning that the link building should be done through a strategy rather than posting URLs blindly.
The basic definition of good links describes these links as the ones which you can get only after performing a lot of organic work. Hence, these links are not easy to earn. There is a lot of hard work required to ensure that the content you are linking to is quite relevant to what is present on your site. This is probably one of the reasons that your competitors would find it very difficult to replicate your links, and hence it is going to give you an edge over your competitors.
So, what those good links really are? Let’s discuss.
1. First to talk about are the editorial links. These are the ones that point to your website from the articles which would be written, unbeknownst to you, by an editor who would be pretty happy with your products and services. Nevertheless, there are very rare instances when someone gets too convinced to suggest the services of other people on the internet.
2. Guest blogging is another way of producing high quality links. These articles do not rank as higher as the one belonging to previous example, but it is the second best way to generate high quality links. Although, you are the one writing content, there would be fair amount of moderation required before your content goes live. It’s important to mention that these articles are mainly aimed at providing value to the audience rather than placement of links. This is the very reason that administrators of guest blogging platforms are react conservatively when they see other posting links back to their sites.
3. Although, directories in general are obsolete, you can still count on niche directories. Hence, it would be worth looking into the niche directories that are related to your business category. Another thing that you should be concerned about is the SEO value of those directories.
Ugly links are the ones that can be made pretty easily. But the problem with those links is that they are of very little or no value because of irrelevancy and no moderation involved in the link building process. What makes developing strategies based on such links is that these links can lead your website to get penalized.
1. The first example of ugly links is about the ones that come from scalable guest posts. Scalable guest posting is basically concerned with creating blogs that are spun every time to make them look unique upon every refresh. This technique is well-understood by Google.
2. If you are posting links to the websites which are not related to your niche, it’s the waste of your time and efforts. Google is smart enough to do the relevancy check of the websites and links posted in those sites.
3. Posting links in the header, footer and sidebar areas of the websites is not a valuable practice unless it is the sister publication of your main site you are linking to.
Going further, now we will talk about the bad links. Bad links, as the name suggests, are the ones that should be avoided at all costs. If you see the traffic coming from any bad links, you should disavow those links because if you would get caught, it is certainly going to result in a penalty. Examples of bad links and the platforms that generate bad links include paid links, spam posts in forums or comment areas, general directories, and private blog networks (PBN).
Summing up all
Links are an important SEO resource but you should get detailed information about what makes a link good, ugly or bad. Without this knowhow, you might end up getting penalized by Google, something that you wouldn’t want if your business relies on internet traffic.