MAD CAT Energy drink
Logo and packaging design for energy drink
MAD CAT – a new non-alcoholic energy drink produced by NATURIO (Poland), based on natural ingredients. "Each small bottle contains the charge of the energy, which gives strength and endurance for the solution of assigned tasks," this message became the starting point in the development of the design of the MAD CAT label.
Task:
– create contemporary design and a memorable visual image for the new trademark;
– develop label design for an energy drink. Make it’s visual image stand out among the competitors and inform the consumer about the main product message.
Solution:
We developed design of the label and the packaging reflecting the character of the product name. The main graphic element – stylized red traces from the cat's claws. This slightly aggressive accent clearly emphasizes the feature of the energy drink. The color solution is quite restrained. The combination of red and black gives expressive and mad character to the label, which corresponds to the name MAD CAT. "Be brave in your actions, be a little “MAD".
