Kroner is a Swedish company working in the field of construction machinery and, in particular, its delivery, sale and rent, and also spare parts sale. Kroner’s advantage over its competitors from Asian countries working in the same field are both a high efficiency factor and its manufacture quality.
Our goal was to breathe new life into the brand and to make it recognizable on the European market. We created a brand ID, the central symbol of which is the Swedish flag. The brand ID’s colors were also borrowed from the Swedish flag, which allowed to associate the brand directly with the country that manufactures the product.
We looked into the points of client interaction:
• uniform
• badge
application.
To keep up the corporate spirit we have branded souvenir products:
• cups
• flags
Also a mobile application was created; and it has become a full-fledged way of selling the product via the internet, which will allow to further expand the sales in European countries in the future. All the brand ID has been done in the best tradition of Swedish design and is a refined, austere but attractive product that draws attention to itself.
