Meet Papadmalji – the mascot.
He’s the boss when it comes to Papad know-how! Papadmal was a young boy learning the traditional ways of preserving foods and while he loved his mothers Badi he loved her papads more. As he grew older his zest for trying new variants of papad became his reason for being. He started experimenting with flavours and would run excitedly to his mother with new ideas and she always encouraged him to try them even if she wasn’t quite sure how they would turn out. Slowly his papad became the go-to snack among his friends and extended family. He saw the potential and decided to set up a business. We developed multiple options to illustrate this vivacious and dynamic character. After many tweaks and iterations, this was the version of Papadmalji we finally decided to go ahead with.