Hotheads are not your typical gummy worms. They're sour, then sweet, and finally comes the HEAT! We created Snapchat, Youtube, and Musically content that communicated a sour-sweet-heat experience with an epic journey. It's lit!

Creative Direction: Grant Eull // Art Direction: Scott White // Copywriting: Will Caesar // In collaboration with Pixel Farm

15 second spot

Snapchat & Musically

10 second spots

6 second bumper ads

Behind the scenes

Interactive Fidget Spinner

Banner ads & Social Content