GNC is a large chain of retail stores that specialize in vitamins, supplements, and other health related items. GNC’s current campaigns typically target the same two audiences; body builders and dieters. This campaign intends to expand that audience further to everyday people just looking to have more energy and stay healthy. A clean, open combined with a catchy headline lead the reader into the copy which tells a little bit about why GNC can help them reach their nutritional goals.
