Zpin Forty Five
Indoor cycling club located in Monterrey, México. Each class is a forty five minute ride. For the icon, we modified the apex of the number 4 to a 45 degree angle to unveil a person going forward and the counter for the 5 was expanded to form the front wheel of the static bicycle. A strong asset of Zpin 45 is the use of music and neon lights, thus we applied electric colors on monochromatic backgrounds to give energy and an enigmatic sensation to the place. For the architecture design the use of industrial materials with visual illustrations that accompanied the spaces was a must to give a dynamic modern and fresh "IT" place in town.