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GQ illustrations

Pronounced 'Hoogah'
Hygge means ‘wellbeing’, but it is also speculated that it might originate from the word ‘hug’. The Old Norse term, hygga, which means ‘to comfort’, comes from the word hugr, meaning ‘mood’. From this we can deduce that hygge is for hippies. It’s about hugging and moral compasses and shit. The ANC does not do hygge. Hygge is for sissies, and Old Norses.

GQ illustrations
Published:

GQ illustrations

Published: