KOZZYR — the Ukrainian brand of women's original knitted clothes for active, bright and brave girls. Each item is hand-knitted and easily combined with high-quality fabrics.
At the first meeting the brand's owner insisted not to use a playing cards theme or something nearly that (the translation of Ukrainian «kozzyr» is — a «trump card»), but when we presented our concept right away she changed her mind and accepted the idea.
The concept of symbol combined a knitted pattern and one of the card suits — the tambourine. It was chosen because of it's simple and catchy form and so the pattern could fit as advantageously as possible. For main logotype part was used the Dita Sweet font which complements fashion image and the Truth font for descriptor line.
As well, business cards for shops, branded labels and packaging variations were made. Every item has a flexible production option, if cheap or premium printing needed.
Thanks for watching!