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    New Brand identity to herald the £22m regeneration of this World Heritage site.
Lincolnshire County Council has recently embarked on a £22m project to regenerate Lincoln Castle and turn it into a world class tourist attraction, worthy of its World Heritage site status.

The challenge for the new brand identity is to respectfully reveal the historic castle in a new light– uncovering the thrill and drama of stories untold, yet reflecting the quality and professionalism of the modern visitor experience.

(Agency credit: Social & Local)
on-site sub-branding and way-finding system
excerpts from Lincoln Castle brand guidelines

application of new identity to communications and merchandising