Conceptual brand identity for Juiced, an Australian company focused on producing high quality, organic juice.
Designing the logo to become part of the brand's identity was crucial in ensuring Juiced is recognizable and unique. Establishing a website that is instantly identifiable as part of Juiced was crucial in allowing the brand to have a defined identity that easily stands out from it's competitors. Advertisements played a key role in educating Juiced's target audience as to what it is. And the products it provides. This ties in especially with packaging as they work together to establish a timeless brand identity. Clear packaging will be able to Stand out, be simple, have iconic assets, be recognizable and be able to trigger emotional engagement.
Contents: Logo concepts, Moodboards, Final logo, Business cards, Advertisements, Wireframes, Mobile and desktop website