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    ZMG (Newspaper Marketing Association) needed to translate their valuable research on newspaper qualities for advertisers into visually appealing … Read More
    ZMG (Newspaper Marketing Association) needed to translate their valuable research on newspaper qualities for advertisers into visually appealing infographics. My idea was to combine isometric illustration and ZMG's color palette to create a family of newspaper-reader characters that we could follow around to show each aspect of the research in an individual and interesting way. Read Less
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ZMG (Newspaper Marketing Association) needed to translate their valuable research on newspaper qualities for advertisers into visually appealing infographics.

My idea was to combine isometric illustration and ZMG's color palette to create a family of newspaper-reader characters that we could follow around to show each aspect of the research in an individual and interesting way. Here's a little sample of the final result.
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