Play Variation
As a brand, MUZIK endeavours to create eyewear with the interesting subject of music and strives to become part of the daily lives of individuals, regardless of age, nationality, cultural backgrounds and gender.It is also our goal to use our eyewear as an unlimited tool to tell stories, express our many ideas and to create original yet dynamic eyewear designs.
Nontheless, we do not aim to express our brand characteristics through our eyewear only: we also design our packagings, create artwork and take part in collaborations that reflect our brand personality.
Reflecting our Brand Identity through
Packaging Designs
In our design philosophy, packagings are not designed for the sole purpose of product storage – rather, packaging design is one of the greatest tools via which we can reflect ‘music’, the main inspiration of the MUZIK brand. With the aims to deliver quality packaging to our end-consumers, the packaging for MUZIK was designed in a matte black tone, with its components designed to minimize the actions needed to unpack the packaging itself.
Continuing with our Hard Case
Sunglasses and optical frames influence the visual health of our end consumers directly. To ensure that sunglasses and optical frames play their role in protecting our vision, we need to ensure that they are stored correctly. For that reason, we have chosen to include a hard eyewear case in our packaging to prevent lens scratches and frame deformations that soft pouches can cause. For the MUZIK packaging, we have designed a functional packaging that also reflects our brand identity perfectly.
Speaker Case
Muzik’s packaging functions as a case itself but also can be transformed into a speaker when it’s turned upside down. Once it’s turned over and the phone is put inside the dent, customers can enjoy music flowing from the speaker allowing oneself to be delighted everywhere they go.
