THÉOLOGY . Logo & Branding
Théology is a high-end tea brand offering natural blends and infusions from all around the world.
The brand's name derives from a combination of terms: Thé (which means tea in french) and theology: the study of deity.
Project goal: Create an elegant and deity like image, reflecting the brand's main concept of offering sophisticated blends and infusions imported from various tea fields.
. Create a luxurious corporate identity by highlighting the T letter with a romantic floral typography while using royal colors of blue, burgundy and golden beige, to reflect nobility and luxury of tea drinking.
. Leonardo Da Vinci quotes: " Simplicity is the ultimate sophistication";
Théology's packaging concept is simple yet opulent: made of royal colors, patterns of floral design, and arabesque motives for special tea editions imported from Oriental fields.
. Communication: Integrating the word "thé" in english and french words to highlight Théology's majestic tea experience. (visuals below).