THÉOLOGY - Tea Blends
THÉOLOGY . Logo & Branding

Théology is a high-end tea brand offering natural blends and infusions from all around the world. 
The brand's name derives from a combination of terms: Thé (which means tea in french) and theology: the study of deity.

Project goal: Create an elegant and deity like image, reflecting the brand's main concept of offering sophisticated blends and infusions imported from various tea fields. 

Solution: 
. Create a luxurious corporate identity by highlighting the T letter with a romantic floral typography while using royal colors of blue, burgundy and golden beige, to reflect nobility and luxury of tea drinking.

. Leonardo Da Vinci quotes: " Simplicity is the ultimate sophistication";
Théology's packaging concept is simple yet opulent: made of royal colors, patterns of floral design, and arabesque motives for special tea editions imported from Oriental fields.

. Communication: Integrating the word "thé" in english and french words to highlight Théology's majestic tea experience. (visuals below)​​​​​​​.
THÉOLOGY - Tea Blends
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THÉOLOGY - Tea Blends

27
264
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Published:

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