Snapchat Geofilter: University of Melbourne Open Day 2016
The Geofilter is designed for University of Melbourne (UOM) Open Day in 2016. I incorporated University of Melbourne’s clock tower and their brand colours in the banners to give it a distinct visual identity. I also chose to illustrate it to give a friendly and approachable impression as the purpose of the Open Day is to welcome the public to find out more about University of Melbourne.
The Snapchat Geofilter was live on 21st August. My design won the University of Melbourne Open Day 2016 Snapchat Geofilter Competition, it was open to all students studying in any Australian Institution.