All Spice packaging features the idea of spices being used to compliment and add dimension to cooking. Each pattern features a contour line drawing of the spices plant, paired with an abstract use of block colour and contrasting line work.
The pattern is cohesive and has been broken down into three different parts while the placement of the pattern on the packaging is determined by where the spice originates from. Cumin being a seed – the beginning of a plants life cycle, is featured at the bottom. Turmeric being a root – the positioning in the middle. Where chilli being a fruit of a plant – it is the final stage of a plants cycle, then being featured on the top.