Vitae (Meaning life if Latin) + ビートルBītoru (Japanese translation)

Vitoru is a premium cold pressed juice brand that is aimed for the design lovers, through the combination of modern typography and a slick wooden lid to create a sense of modern design.
An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands. Using a transparent label with a combination of both white and black ink to create a harmonized hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context. For the final touch and what makes this packaging stand out, a customized wooden lid with engraving on top. That is meant to bring forth the security that the juice is organic and healthy. ​​​​​​​
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Thank you

The work can also be seen on The Dieline 
http://www.thedieline.com/blog/2017/6/13/vitoru 

Vitoru.
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Vitoru.

Packaging design
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