Vitae (Meaning life if Latin) + ビートルBītoru (Japanese translation)
Vitoru is a premium cold pressed juice brand that is aimed for the design lovers, through the combination of modern typography and a slick wooden lid to create a sense of modern design.
An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands. Using a transparent label with a combination of both white and black ink to create a harmonized hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context. For the final touch and what makes this packaging stand out, a customized wooden lid with engraving on top. That is meant to bring forth the security that the juice is organic and healthy.