The Snooty Pig: Concept, Brand Identity, Illustration, and Package Design for whiskey beverage brand.
A serious whiskey with a sense of humor. Inspired by quaint old English pubs, The Snooty Pig name pairs well with both a classic, old style serif typeface, and also an adorably cute, but supercilious pig.
Three distinct small batch fine whiskies make up The Snooty Pig family line: Straight bourbon whiskey aged seven years in charred American oak, Straight 100% rye whiskey aged five years in charred new oak casks, and the single barrel Special Reserve straight bourbon whiskey aged eleven years for an even more complex flavor with richer notes of vanilla and caramel.
Shown are the three whiskey bottle and flat label designs, brand style guide, top-of-bottle cork design with TSP monogram, and various branded coasters and apparel applications featuring the logo, monogram, and pig portrait.