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    How do you brand and market a book about the very sensitive (and rather serious...) subject matter of male sexual health? I was hired by a world … Read More
    How do you brand and market a book about the very sensitive (and rather serious...) subject matter of male sexual health? I was hired by a world famous urologist from the Cedar Sinai Medical Center in Los angeles, Dr. Dudley Danoff M.D., F.A.C.S., to brand and create illustrations for his book "PENIS POWER - THE ULTIMATE GUIDE FOR MALE SEXUAL HEALTH". To present the subject matter in the most friendly and relatable manner, the strategy I devised was to use HUMOR in order to present the book in a lighthearted manner. See more samples of this case study below. Read Less
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How do you brand and market a book about the very sensitive (and rather serious...) subject matter of male sexual health? I was hired by a world famous urologist from the Cedar Sinai Medical Center in Los angeles, Dr. Dudley Danoff M.D., F.A.C.S., to brand and create illustrations for his book "PENIS POWER - THE ULTIMATE GUIDE FOR MALE SEXUAL HEALTH". To present the subject matter in the most friendly and relatable manner, the strategy I devised was to use HUMOR in order to present the book in a lighthearted manner. See more samples of this case study below.