Time To Care.
In Toronto, travelling on the TTC can often be unpleasant with delays, overcrowded vehicles, temporary closures and detours. What makes the experience more horrible are selfish riders who ignore basic etiquettes. Widespread disregard for others and frustrated riders can contribute to inefficiencies in operation.
The goal of my design is to utilize simple, witty and alternative designs through various media to not only help encourage courteous behavior, but to promote behaviors that can make TTC more efficient so that overall transit experience is improved.