The Empowered Studio is a company that specialises in life coaching, specifically in the business arena. The company needed a CI that, not only showcased what they did, but also, the process of the life coaching journey, in order for clients to better understand them.
Creating this CI saw the unpacking of the life coaching process translated into a visual landscape of 4 metaphorical islands. These islands are representative of the journey one has to travel through when going through the life coaching process, and together create a map that depicts the life coaching journey's structure.
Each island is representative of a process and transition that needs to take place in order to move on to the next step of coaching, which is essentially, the next island. Within each island, you will find various landmarks that are representative of the tasks or challenges one has to face during that step in the journey.
This map then formed the basis of the CI, which was fore-fronted by the compass used as the logo, to symbolise the journey the life coaching process takes their clients on.
Final Map
Close-Ups
