BIT Pasta
Create a brand and series of three packages for a higher-class design lovers target market. The product should be something out of the supermarket that is regular and people often chose by habits, turn it inside out and make it fit into the Alessi Kitchenwair and Conran Furniture houses.
Pasta is an easy product to cook and very fast. Every package contains five smaller packages with each 100 grams of pasta in it, this to make it easy to cook and attract the single or busy business people. The box is clean and simple, the pattern on the outside represents the pasta that is inside the package, every single line is drawn by hand and no line is the same. This gives the package a warmer feeling and human touch even though it is so white and clean.
The name BIT comes from bite but also a little bit, the little bit part represents the smaller packages. The logo is also made from five pieces and is a blink to the five portions. All the packages with different shapes are recognizable as a series because of the design.
