Raw'd
Cold pressed juice
The name Raw'd is a combination of the words "raw" and "pressed" into a contrasting word that means the freshness and qualities of the ingredients in the juice are kept even after being pressed into juice.
The keywords of the brand are raw, quality, and organic. The brand knows what it's doing and is very serious about it, therefore I took a direct and simple typography approach to it. To make the brand more straight forward and speak of honesty, the label is designed to let consumers read the ingredients first, before the brand name. The graphic element that the bottle carries is the triangle that was taken from the apostrophe in the logo itself.
In order to carry forward the idea of rawness and organic, I've used a textured paper for the label and the uneven curved edges to add more character to the bottle. There is also a die cut of the graphic element on the side, and spot UV effect was used on the logo.
