The designs are created for my Advertising Management class. We were asked to formulate and propose an advertising campaign for a brand and we chose Skyflakes. The target market of the campaign are teenagers, students, and young adults. The aim of the cheerleader campaign is to perceive Skyflakes as a brand spreading cheerfulness.

This images below shows the back design for the different flavors namely: Cheese, Chocolate, and Condensada. The design with cutesy characters and funny puns aims to uplift the spirit of the recipient of the crackers.