Organic Cold Pressed Juice - The Brief
The aim of this brief was to quickly design a very visually appealing for a discerning customer and has strong shelf presence and that clearly differentiates itself from its direct competitors.
Mumbo Jumbo - The Response
Hey you, welcome to the jungle!
Mumbo jumbo is like a night in the jungle; fresh, intriguing... and a bit hectic. A light and nutritious, yet power-packed fresh tropical juice that will give you the boost you need whenever you need.
The aim of the packaging is to transport you, through it's illustrations and colours, to to the heart of the jungle. That's why the jungle wraps the whole bottle, in order to emphasis the feeling of being there. The jungle also delivers two key messages to the consumer: freshness and tropical flavours.
The dark blue juice suggests the colour of the jungle at night... and if you look carefully you may see some sneaky animals waiting for you.
