The outcome of my brief is to prove that ‘sex does sell’, including any mundane product. I have chosen to create the campaign ‘play with your food’ which explicitly sexualises food using seductive photography and alluring lighting. This campaign includes posters and packaging. The type is also scriptive to convey the sensuality of the language used to advertise the foods. The purpose of the campaign is to be playful with innuendos and sexual semiotics, which would give adults a giggle without the danger of becoming too erotic and subjectively crude, to the eyes of a young audience. I have created the campaign with the hopes of bringing these foods to life, and make advertising them much more interesting.
