BRUTE SS18 clothing and branding
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    BRUTE experimental clothing collection My project is an experimental clothing collection titled “BRUTE”. The collection seeks the answer to one q… Read More
    BRUTE experimental clothing collection My project is an experimental clothing collection titled “BRUTE”. The collection seeks the answer to one question, namely, how artistic graphics can be applied so as to bring about a design-to-person connection. How are paper-based concepts going to work when transferred to another medium with more outreach capacity, communicating with a larger number of people? How does a piece of clothing with artistic value that seeks personal relation with its wearer become part of our daily lives? The items of the collection respond to these questions based on the forms and symbology of my design. Read Less
    Published:

BRUTE experimental clothing collection

My project is an experimental clothing collection titled “BRUTE”. The collection seeks the answer to one question, namely, how artistic graphics can be applied so as to bring about a design-to-person connection. How are paper-based concepts going to work when transferred to another medium with more outreach capacity, communicating with a larger number of people? How does a piece of clothing with artistic value that seeks personal relation with its wearer become part of our daily lives? The items of the collection respond to these questions based on the forms and symbology of my design.

Themes and their animals, animal symbols
backyard: dog - loyalty, cat - independence, horse - power, and fly
forest: fox - camouflage, bear - subconscious, crow - spirit, and mosquito
waterfront: stork - creation, fish - chaos, frog - transformation, and tick

Collection details
Clothes
3 knitted sweaters
3 t-shirts with embriodery or print

Accessories​​​​​​​
printed scarf
baseball hat with embroidery graphic
reversible fishing hat with embroidery graphic and print
9 patches
some waterproof temporary tattoos



Project Team
Branding and illustrations - Kata Moravszki
Art direction - Kata Moravszki, Ildikó Kele
Photos - Gergely Tarján
Models - Anna Schneider, Máté Jáger

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Info & questions - brutecollection@gmail.com
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