This project is about merging two irrelevant companies to form a new logo for the both of them. For this scenario, I chose to merge Harper Collins (the book publisher) and Sephora (the cosmetics giant) together. 

The end result was a logo that combines both elements of writing and beauty through the image of a monogram. The strokes shares semblance with the thoughts of beautiful lines of hair, face and the fluidity of handwriting. The final image also resembles a beauty mark (such as a tattoo, that has strong bearings of the S in Sephora). 

Products from both Sephora and Harper Collins are used in the sample images used to illustrate the usage of the new logoa