The Mercedes-AMG C63s Coupé is extremely nice to look at, but few people know what it’s capable of. And fewer get to experience the insane 510bhp of brute power. And even fewer still get to experience what that’s like on a world-class track with a three-time Formula One champion. Until now, that is. Launching at the festival of Motoring we gave people the chance to do just that via a virtual reality experience that rocketed them around the new Kyalami race circuit with none other than Lewis Hamilton. Riding shotgun, fans got to experience what it was like flat out down the main Kyalami straight or bombing down The Mineshaft with one of the best drivers in the world. Even Formula 1 Legend David Coulthard couldn’t resist getting in on the fun. In the end we managed to get people that little bit closer to experiencing the thrill of this one-of-a-kind lap in a this one-of-a-kind machine.
VR Experience (Watch in Chrome)
Craft Case Study
Credits:
Account Management: Ryan Livie
Agency Art Director: Steven Tyler
Agency Copywriter: Kyle Jacobson
Agency Producer: Caroline Switala
Animation Company: Sinister Studio
Animator: Jarrod Sheldon
Brand Representative (Client): Mercedes-Benz
Chief Creative Officer: Mike Schalit
Cinematography: Justin McGillivray
Creative Director: Tim Beckerling
Director: Christian van der Walt
Editing Company: Sinister Studio
Editor: Novak Miler
Executive Creative Director: Brad Reilly
Film Production Company: Sinister Studio
Music & Sound Composition: Grant Harris
Performance: Lewis Hamilton
Post Production Facility: Sinister Studio
Producer: Dries Uys
Recording Studio: Cut & Paste
Strategist: Michael Blunden
VFX Operator: Novak Miler, Jarrod Sheldon, Ben Van Der Walt, Gcina Sandlana, Kyly Sheldon
Thank You
