Responsive Sitecore redesign for global leader in simple, affordable controls.
Worked closely with client marketing teams as well as UX and Development teams to ensure we were meeting business goals as well as user goals. Challenge was to present product information in a way that would appeal to two distinct audiences, professionals and homeowners.
Role: Lead Designer
Responsibilities: Responsible for evolving the brand and translating new look and feel into this robust user experience. Facilitated client discovery sessions that informed the design approach and strategy / participated in user testing / collaborated closely with UX and Development throughout project timeline.
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