A famous market guru once said that "With your slogan in an Ad, you have spent the 70 cents on the dollar that you put on for it." In most cases that is absolutely true, even in this high paced, post-modernistic era of our times.
Moreover, with the influx of the social media gadgets, and their visual capabilities, everyone became a photographer, designer and even an art-director these days. Fulfilling the communication gap between the consumer and the client that pays for the Ad is becoming more and more difficult by the second. However, There is always a way to do it, if you work methodically, and differentiate the relationship of semantic and syntactic properties, even on a digital scale.
What you see here are only a few examples of the Ads that I have executed over a decade, some published and some not, but surely have been executed to the point that they did hit their targets.